This subject will introduce students to the fundamentals of data analysis and data storytelling skills for the communication industries. Students will gain practical experience finding data sets, cleaning and analysing data, developing insights and communicating findings in visual, oral and written formats for various audiences in contexts including advertising, journalism and public relations. Students will use industry standard analysis and visualisation tools to effectively answer research problems and communicate the impact of data, ethically and mindfully. Skills learned are transferable, for example, to audience analysis, market research, product development and other research contexts.This subject will introduce students to the fundamentals of data analysis and data storytelling skills for the communication industries. Students will gain practical experience finding data sets, cleaning and analysing data, developing insights and communicating findings in visual, oral and written formats for various audiences in contexts including advertising, journalism and public relations. Students will use industry standard analysis and visualisation tools to effectively answer research problems and communicate the impact of data, ethically and mindfully. Skills learned are transferable, for example, to audience analysis, market research, product development and other research contexts.